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College Essay Topics 2014
Monday, August 24, 2020
Lung cancer policy Term Paper Example | Topics and Well Written Essays - 4500 words
Lung malignant growth arrangement - Term Paper Example Contrasted and a blend of other dangerous malignancies like colon disease, bosom malignancy, and the more natural prostate malignant growth, the disease of lungs executes a larger number of individuals than the three referenced tumors joined. Such is the lethal and disturbing circumstance of malignant growth of the lung. The basic clarification behind this is, prostate malignancy is inclined to men just, while bosom disease is increasingly inclined to ladies. That is an appear differently in relation to lung disease, the harm isn't explicit to sex, and it cuts across the two ladies and men, consequently making a larger number of passings than different kinds of malignant growths. In the whole of the country, constantly 2007 there were generally around 400,000 individuals who had made due through lung disease. This danger has the most minimal paces of endurance contrasted with bosom or prostate malignant growth which have marginally higher paces of endurance. Thus since endurance from the malignant growth involves irregularity, this has consistently come about to absence of enough financing and even less inspiration in making attention to the disease. Presently in the United States the likelihood of creating malignant growth in any personââ¬â¢s life is to such an extent that 1 man in each 13 men will ordinarily be analyzed in your life time. Also, every 1 lady in each 16 ladies will be analyzed over a similar period. Research on the spending on the lung malignant growth completed in 2004 show that the United States has been burning through 9.6 billion dollars for each year in the treatment and finding of lung disease. In men, the harm finding of the malignant growth is high among the highly contrasting men contrasted with Hispanic Asian or Pacific Islander men. In ladies there is higher insights in white ladies as opposed to other racial gatherings. With regards to endurance basing on a similar ethnic or racial gatherings the information is as delineated underneath in table 1.2, this is a general normal 5-year endurance rate-: In diagnostics over portion of the conclusion regularly happens when the malignant growth is at cutting edge stages, just 16% of the analysis occurs at prior stages. 25% of
Saturday, August 22, 2020
Recent Earthquake Analysis Research Paper Example | Topics and Well Written Essays - 500 words
Late Earthquake Analysis - Research Paper Example American Plate (moving towards west) experiences the Caribbean Plate (moving towards east), causing a generally dynamic zone of subduction and frameworks of volcanic island-circular segment. The Antilles zone of subduction is in the southeast heading of this. In a similar way, the South Sandwich Islands which are situated in the southern Atlantic additionally show a functioning zone of subduction. For this situation, the Atlantic Plate experiences subduction under the Antarctic Plate, prompting the making of the volcanic South Sandwich Islands (Salkey, 59). Most of exceptionally damaging torrents in the Caribbean Sea and Atlantic Ocean were brought about by either the aftereffect of volcanic ejection or seismic (quake) action. An extensive extent of these prompted restricted passing and harm, however no territorially calamitous scale harms past the Caribbean. There are various unsubstantiated and affirmed wave occasions that prompted confined flooding, especially in the Caribbean Islands and South Sandwich Islands. There have been somewhat more than 50 affirmed waves, varying in size, around the Caribbean Islands and South Sandwich Islands since the year 1530 (Selinus,
Saturday, July 18, 2020
Making Assumptions
Making Assumptions A policeman was heading home after a long, hard day on patrol. He had dealt with a whole succession of difficult people, and a mountain of frustrating paperwork. All he wanted at this point was to kick back, unwind, enjoy some peace and quiet, and maybe watch a few innings of baseball on TV.But, as he neared home, he was startled by a vehicle that came careening around a sharp curve and narrowly missed his squad car. As the car passed within a few inches of him, the other driver shouted Pig!The police officer was suddenly energized. He slammed on brakes, all set to turn his squad car around and head off in hot pursuit. But as he rounded the curve, he ran head-on into a large pig that was standing in the middle of the road! Its a lesson we learn early in life if were lucky: dont assume! No matter how confident we are in our understanding of the issue. No matter how certain of anothers reasoning or motives. No matter how obvious the point may be to us. Effective communication is far more complicated and difficult than we think. With barriers like cultural differences, personal filters, different definitions, etc., its amazing that any of us ever understand one another. But these arent the most difficult obstacles. The biggest reason we arent able to hear what another is saying to us is simply fear!Oh, we may camouflage it behind anger, self-importance or any number of other false fronts, but at the root is fear. Fear of being found out, or of being disappointed, or of not getting what we want. Its a powerful if crippling motivator. And most of us can summon up plenty of reasons why we shouldnt take another at face value. Honest communication requires trust, and taking a risk. And weve been burned too many times. So we settle for safety, make the natural assumption, and run head-on into our own version of that pig as we journey down lifes highway!There is a better way. A way that recognizes our similarities. That sees others as a source of community and healing. That looks past our own frustration and previous disappointments to explore the possibility that even a stranger may have something positive to say. The Apostle Paul described it in Corinthians, chapter 13. Its the higher way of love. I almost hesitate to use that term these days because of the way our culture misuses it. But when you read Pauls description, try substituting maturity. Its a perfect fit. The risks are higher for this way of living, but so are the rewards.Another (anonymous) writer cautions:To laugh is to risk appearing the fool. To weep is to risk appearing sentimental. To reach out for another is to risk involvement. To expose feelings is to risk exposing your true self. To place your ideas, your dreams before a crowd is to risk their loss. To love is to risk not being loved in return. To live is to risk dying. To hope is to risk despair. To try is to risk failure. But risks must be taken, because the greatest hazard in life is to risk nothing. The person who risks nothing, does nothing, has nothing and is nothing. They may avoid suffering and sorrow but they cannot learn, feel, change, grow, love, live. Chained by their certitudes they are a slave, they have forfeited their freedom. Only a person who risks is free.That doesnt mean we should be naive. It does mean we should be careful what we assume. Check it out. Give others the benefit of the doubt. And if someone shouts something unexpected at us, at least entertain the possibility that perhaps it may be more than a personal insult. Who knows, that approach could change our life.By CAPT J. David Atwater, CHC, USN
Thursday, May 21, 2020
Stevenson and Conrad The Duality of Human Nature
The Victorian Age marked a period of immense transition in many aspects of human life. In 1859 Charles Darwin published The Origin of Species, a work that opposed the traditional way of perceiving religion. Candyce Klin author of ââ¬Å"Darwinism as A Cultural Issueâ⬠, states that The Origin of Species proposed the theory that all living creatures had to compete within their own preconditions in order to survive. This may be why the controversial issue of the duality of human nature has been found at the heart of many Victorian works. The theme of the duality of man can be found in the works of two famous English authors, Robert Louis Stevenson and Joseph Conrad. Stevenson and Conrad both incorporate the theme of the duality of human natureâ⬠¦show more contentâ⬠¦Actually he finds it nearly impossible to coordinate their extremely different demeanors. Mr. Uttersonââ¬â¢s discovery of Dr. Jekyllââ¬â¢s shocking separation occurs only in the final chapter of the novella (Henry Jekyllââ¬â¢s Full Statement of the Case). At this point in the novella Mr. Hydeââ¬â¢s depraved violence has been frequently contrasted to Dr. Jekyllââ¬â¢s kind and honorable characteristics. After John Utterson first in counters Edward Hyde he describes him as ââ¬Å"the picture of disquietudeâ⬠¦ he gave an impression of deformity without any nameable malformationâ⬠(Stevenson 1652). In contrast to Hydeââ¬â¢s animalistic characteristics Jekyll is described with the most respectable terms such as tall, polite, intelligent, and honorable. Only after Utterson has read Lanyonââ¬â¢s letter and Jekyllââ¬â¢s confession does he truly recognize that Jekyll and Hyde are the same man. The last two chapters are text documents and depart from Uttersonââ¬â¢s narration, leaving the reader to ponder the reality of Dr. Jekyllââ¬â¢s dual existence. Throughout The Strange Case of Dr. Jekyll and Mr. Hyde Stevenson has laid the fundamentals of evidence proving th at the duality is in fact inherited in human nature. This is shown when Dr. Jekyll confesses, ââ¬Å"man is not truly one, but truly twoâ⬠(Stevenson 1682). By claiming this Dr. Jekyll has presented duality as a universal condition. Joseph Conrad was born Jà ³zef Teodor KonradShow MoreRelatedStevenson and Conrad: The Duality of Human Nature 949 Words à |à 4 PagesConrad also employs the literary device of symbolism to further display the theme, the duality of human nature in his novella Heart of Darkness. Three major examples of symbolism are evident in this novella. These examples include, light and dark, the Congo River, and ivory. Similar to Stevenson, Conrad uses light and dark symbolism throughout his novella. Yet curiously in Heart of Darkness, light does not symbolize genuine goodness nor does dark symbolize pure calamity. Marlow proves this when heRead MoreStevenson and Conrad: The Duality of Human Nature 778 Words à |à 3 Pagesaspects of human life. In 1859 Charles Darwin published The Origin of Species, a work that opposed the traditional way of perceiving religion. Candyce Klin author of ââ¬Å"Darwinism as A Cultural Issueâ⬠, states that The Origin of Species proposed the theory that all living creatures had to compete within their own preconditions in order to survive. This may be why the controversial issue of the duality of human nature has been found at the heart of many Victorian works. The theme of the duality of man canRead MoreStevenson and Conrad: The Duality of Human Nature 680 Words à |à 3 Pagesis shown to further demonstrate the theme, the duality in human nature. Personification is defined as the ascription of a personal nature or human characteristics to something nonhuman, or the representation of a theoretical quality in human form. Stevenson uses personification to figuratively make London come alive. Mr. Utterson comments on the scenery by saying: ââ¬Å"the fog still slept ... lamps glimmered like carbunclesâ⬠(Stevenson 1959). Stevenson further describes the city through the literaryRead MoreVictorian Novel9605 Words à |à 39 Pagesrevolutions and fighting across the Channel, in Britain was completely different. Here, the most vital i ssue for all citizens was stability and rising standards of living. Artists of ââ¬ËPre- Raphaelite Brotherhoodââ¬â¢ claimed to write only true about nature, concentrate only on the true ideas. These three years saw the rise of such works: of Bronte sistersââ¬â¢ Poems, Charlotte Bronteââ¬â¢s Jane Eyre, Emily Bronteââ¬â¢s Wuthering Heights, William Thackerayââ¬â¢s Vanity Fair. The Following twenty years could be seen
Wednesday, May 6, 2020
Satire Humor And Satire - 2675 Words
Humour and satire are two concepts that are both wide ranging and diverse, from dark, to light hearted, with each producing a different effect. Humour in the main, is something that is used to please the audience, its function is to invoke laughter amongst its audience. Satire is used to create a comical critical view of the subject at hand, this can range from a light hearted comical way, to a judgemental way, with each style giving the text a different meaning, however this does not mean that satire cannot be humorous, which can evident in the use of parody and irony within texts. Within literature both concepts play an important role to how the text is viewed, humour can include word play, grammatical jokes, to even inside jokes with the author and reader, and with satire, including that of irony and parody, with each style and type delivering humour in its own unique way. These differing styles of humour can be found in a variety of forms including Jasper Fordeââ¬â¢s The Eyre Affair (2001), with its silly atmosphere, word play and grammar jokes, and the use of light hearted satire and parody to brighten up the text, and Julian Barnes A History of the World in 10 1/2 Chapters (1989), where there is a more serious atmosphere, with a more critical, satirical eye on history and characters, as well as using irony to achieve its comical effect, and the position of the world. Each text is humorous and satirical in its own right, and with each author using different techniques toShow MoreRelatedPolitical Satire : Political Humor1638 Words à |à 7 PagesPolitical Satire: Political Humor in Comic Strips and Mainstream Media When we watch the news, the events in the world of politics are discussed, we would hear about the showdown in Capitol Hill about a vote to appeal tax benefits or the President of the United States getting involved in the siege of war between two countries. But with a serious tone including humorous effects, political satire is expressed in comic strips in the back of your Sunday paper. Satire isnââ¬â¢t only relegated to comicRead MoreEssay on Chaucer: Satire And Humor2661 Words à |à 11 PagesChaucer: Satire And Humor Until Geoffrey Chaucer wrote the Canterbury Tales, he was primarily know for being the writer of love poems, such as The Parliament of Fowls, narratives of doomed passion, and stories of women wronged by their lovers. These works are nothing short of being breath taking, but they do not posses the raw power that the Canterbury Tales do. This unfinished poem, which is about 17,000 lines, is one of the most brilliant works in all of literature. The poem introducesRead MoreEssay on Satire and Black Humor in Dr. Strangelove1261 Words à |à 6 Pagesfor its mastery of humor applied to such a sensitive matter. The film is exceedingly loaded with metaphors, innuendos, and allusions that nothing can be left undissected or taken for face value; the resulting effect is understood to be part of Kubrickââ¬â¢s multifarious theme. Kubrick has stated that what began as a ââ¬Å"the basis for a serious film about accidental war â⬠eventually birthed an absurd and farcical classic comedy. The director fuses together irony, satire, and black humor to create a waggishRead More Satire, and Black Humor in Kurt Vonneguts Cats Cradle Essay714 Words à |à 3 PagesSatire, and Black Humor in Kurt Vonneguts Cats Cradle Cats Cradle by Kurt Vonnegut was written in 1963. It is a satirical commentary on modern man and his madness (back cover). It is a book that counters almost every aspect of our society. As well as satire, Vonnegut also includes apocalyptic elements in this novel. Satire, the use of irony, sarcasm, or ridicule in exposing, denouncing, or deriding vice or folly (Webster 1193), is very prevalent in Cats Cradle. Vonnegut hits on manyRead More Satire, Humor, and Shock Value in Swifts A Modest Proposal Essay1021 Words à |à 5 PagesSatire, Humor, and Shock Value in Swifts A Modest Proposal Swifts message to the English government in A Modest Proposal deals with the disgusting state of the English-Irish common people. Swift, as the narrator expresses pity for the poor and oppressed, while maintaining his social status far above them. The poor and oppressed that he refers to are Catholics, peasants, and the poor homeless men, women, and children of the kingdom. This is what Swift is trying to make theRead MoreThe dictionary definition of satire is the use of humor, irony, exaggeration, or ridicule to expose1100 Words à |à 5 PagesThe dictionary definition of satire is the use of humor, irony, exaggeration, or ridicule to expose and criticize peoples stupidity or vices. Particularly, in the context of contemporary politics or other topical issues. If one were to examine contemporary culture today they would notice that it is becoming more and more satirized. One could argue this by turning on any program and listening for hidden messages alluding to some cause or po litical reference. Satire appears in many forms and mayRead MoreDissecting the Ideology of Satire Essay1294 Words à |à 6 Pagespoint he brings up is the ideology of satire. Satire, by definition, is a technique utilized by writers to expose and criticize foolishness and corruption of an individual or a society. This can be done by using humor, irony, exaggeration or ridicule (Satire - Definition and Examples, para.1). Often times, the humor used opens the audiencesââ¬â¢ minds to the underlying problem that the writer is trying to reveal. By examining the purpose and methods of satire, dissecting literary works, and displayingRead More Oscar Wildes The Importance Of Being Earnest Essay576 Words à |à 3 PagesBeing Earnestâ⬠by Oscar Wilde, humor functions through the use of Characterization and the social satire of the Victorian period. Characterization is the method an author uses to reveal or describe characters and their various personalities. Satire is a literary t one used to ridicule or make fun of human vice or weakness, often with the intent of correcting, or changing, the subject of the satirical attack. These two comical devices are part of the nature of humor, which is the concept that a personââ¬â¢sRead MoreJuvenelian Satire in A Modest Proposal by Jonathan Swift Essay1052 Words à |à 5 Pagesto the attention of indolent aristocrats. He accomplishes such criticism through satire, specifically Juvenalian satire. Swiftââ¬â¢s A Modest Proposal stands as an example of the type of satire that plays upon the audienceââ¬â¢s emotion by creating anger concerning the indifference of the voice created. He complements such criticism with sophisticated, clever language which may be mistaken for the more docile Horatian satire. Yet, this urbane voice, coupled with irony and the substance of the proposals accentuatesRead MoreUnderstanding Satire Worksheet Essays675 Words à |à 3 Pagesï » ¿Understanding Satire Worksheet Part A: Twain and McCullough Provide supporting evidence from the texts to support your responses to these questions. All answers should be in the form of complete sentences. 1. What is the issue Twain is satirizing? 1. The issue Twain is satirizing is that youths are being told how to live and how to act when they get older. 2. What techniques does Twain use to create his satire? 1. Twain uses a lot of humor and sarcasm throughout his story to create his satire. 3. What
Negative Effects of Computer Usage on Eye Sight Free Essays
Although the computer has crucial importance in our lives but still it has some negative effects upon our health. It effects the eyesight of an individual if there is maximum exposure to the computer screen. It might develop the long or the short sightedness if the frquency of the use is high. We will write a custom essay sample on Negative Effects of Computer Usage on Eye Sight or any similar topic only for you Order Now It may results in headache relatively for the larger time span and in turns effect the brain cells of the human being. It incorporates a wide variety of the knowledge in itself and when the viewer come across the new phrases and techniques,it definitely demands and requires time and thus in turn result in the stress condition which is not good for the health of the human being. Distance of the screen of the computer from the eye also have the negative symptoms as the particular level being defined by the doctor is not been followed. In children it is flourishing more day by day as they are more exposed to the entertainment side of the computer and that is games which are being installed in the computer. Eyes of the children gets affected when they put a load on their eyes while focussing on a particular task and it may effect their eye sight. It is necessary not to work constantly on the computer. It is important to take the short breaks so that the effect of continously looking at the screen could get minimized. It is quite important to preserve the vision by taking different eye exercises. Continous and the frequent use of the computer sometimes results in the vision that is blur and the things doesnot look as they are in real. In short while using the computer it is necessary to follow the instructions of the doctor and have regular check ups of the eyes. How to cite Negative Effects of Computer Usage on Eye Sight, Essay examples
Sunday, April 26, 2020
Restaurant satisfaction free essay sample
Restaurant Customer Satisfaction Surveys Can Keep Your Customers Coming Back Keep your customers coming back and recommending your restaurant to others with help from restaurant customer satisfaction surveys. Restaurant customer satisfaction surveys give you quantitative insight into the opinions and attitudes of your customers. Youââ¬â¢ll obtain facts about what they want, what they expect, and if they plan to return to your restaurant again. If results show that your restaurant does not meet your customersââ¬â¢ expectations, youââ¬â¢ll know exactly what areas to target for improvement. Whether you own a fast-food restaurant, a dine-in establishment, or a chain of restaurants, Infosurvââ¬â¢s restaurant survey measuring customer satisfaction can provide you with valuable data you can use to make better business decisions. Gauging satisfaction with a restaurant customer survey can tell you about the demographics of your customers as well as give you insight into what they really think about: Food quality Menu selection Menu pricing and value Waiting times Promptness of service Professionalism and friendliness of server(s) Serverââ¬â¢s knowledge of menu Decor Restaurant location Overall restaurant experience By assessing the wants and needs of customers ââ¬â and then acting upon them ââ¬â restaurants have continually found that satisfaction surveys encourage: Repeat business Positive feelings towards the restaurant because they showed that they cared about customer opinions Increased recommendations by current customers Increased spending within the restaurant Whether you need a restaurant satisfaction survey designed from scratch exclusively for your customers, or have an existing survey that needs to be administered, Infosurv takes extraordinary measures to ensure validity, reliability and bias reduction. We will write a custom essay sample on Restaurant satisfaction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our goal is to help you compose a highly relevant survey instrument that will yield sound and valid conclusions while achieving the maximum survey response rate possible. Learn More About Restaurant Customer Satisfaction Surveys From Infosurv To learn more about restaurant customer satisfaction surveys and the Infosurv Experienceâ⠢ please download our brochure. What Makes Customer Satisfaction Research Useful? Capture customer feedback and use the data to set business priorities. Mar. 25, 2008By Marian Singer, partner, FiveTwelve Group Ltd. Much has been written in the last couple of years about the promise of customer satisfaction research (CSR) to improve performance or shorten development cycles for businesses and organizations. This work is particularly germane in North America, where growth in many industrial and commercial markets is peaking and companies are scrambling for competitive advantage. The concept is simple: capture customer feedback and use the data to set business priorities. Customer satisfaction data is routinely gathered to support continuous improvement programs like TQM, ISO and Six Sigma. The answers to the questions How are we doing? and What should we do better? are the building blocks of a customer relationship based on measurable value. Answered correctly, they track improvements in the business relationship and identify areas for improvement. However, translating the answers into meaningful actions is difficult. The issue is not whether or not you are getting information about customer satisfaction; it is whether or not you are using information about customer satisfaction to act differently. Generally, two factors cause weak CSR: uninvolved stakeholders and useless data. Lets explore what makes CSR useful. An engineered products manufacturer had recently been purchased by investors seeing promise in their technological leadership. Research was commissioned to help the new team understand current satisfaction and long term business durability. They were shocked to find that more than 90% of the business was at risk. While sales teams showcased and closed many initial orders, lengthy start-ups, late shipments and poor quality pushed customers away once they had adopted the technology. The manufacturer was, in essence, training customers to prefer the technology on behalf of their competition. Employees were frustrated too. They had heard complaints but hadnt digested the consequences. Out of necessity, they assumed ample supply of new customers to replace the disgruntled ones. The costs associated with lost business hadn? t been clear. The team dove into the research, put answers into context, mined new feedback, and made survey adjustments even while they collected more information. They isolated common themes, asked why, and tested actions steps to recover the business. In the end, improved communication systems solved internal conflicts and kept customers in the loop. Investments in new secondary operations simplified customers processes and improved predictability. With these changes, the manufacturer was able to recover tenuous relationships, improve its pipeline and the satisfaction of its customers and employees in about a year. Today, the company monitors satisfaction routinely, taking care to not only benchmark against previous years performance but to test new ideas and gain a clearer understanding of the feedback it receives informally. So, how to ask the question How are we doing and what should we do better? When a business process like the collection of satisfaction data hardens into concrete steps, it loses flexibility, become sterile and impractical and as a result, can erode value. When data collection is exercise in scoring, ranking, and polling, it blocks inspiration, the creative process, decision-making, relationship-building and new learning that comes from effective listening. Weak CSR: Is a static process: A survey of customer satisfaction done once is a popularity contest. Done over time it can be a tool for decision-making, because it can show progress or setbacks. However, if you ask the same customers the same questions, year after year, eventually they are going to ask you to stop. It is very important to evaluate customer satisfaction routinely, to expose changes, but it is equally important to change it up to test new ideas, show responsiveness and build better relationships over time. Customer satisfaction is dynamic. The CSR process should be too. Ignores Context: Most CSR surveys assign a subjective value to tasks or functions like delivery, development, sales management, or customer service. If, however, the satisfaction score isnt understood in terms of its relative importance to the customer, it is difficult to see impact on business health. For example, a customer might state that their satisfaction with pricing levels is relatively low say a 3 on a 7 point scale. Without context, a natural reaction might be to re-examine pricing policies and those of competitors to look for guidance. If, however, pricing scored low in terms of importance in comparison to lead-time, a supplier would know that improvements in delivery could dampen the need for reactionary discounting. By knowing the context in which attributes are evaluated, suppliers can better allocate efforts, grow sales and save margin. Before asking How we are doing? CSR should first establish the importance of an attribute in order to provide context. Is Quantitatively Biased: CSR surveys are often biased by the preponderance of closed questions like force ranked lists and 1-7 scoring. Learning about low satisfaction with service may be informative, but investing the time to uncover ideas for improvement is what is crucial to improving a customer relationship. To illustrate, a customer with little tolerance for late deliveries may score delivery as important but add that a simple call to reschedule would satisfy. Without this background, a manufacturer might have invested to retool, having overestimated the hazard. Always ask Why? Keys to Success Treat customer satisfaction as philosophy Its counter to think that something as fundamental as listening to customers should be institutionalized, but in these days of consolidation and distant markets, it is absolutely necessary. As the knowledge economy continues to evolve, we see that high performers are distinguished by continuously improving CSR processes that get as much attention from process experts as LEAN or Six Sigma. A good first step is to view CSR not as a project thrown over the wall to the new MBA intern, but instead, as a philosophy of listening and interacting with customers. Design CSR that can flex and learn, like people do Its also counter to think that CSR should be designed to flex with what is known at the moment, but this is actually a sign of effective learning and communication, which are the key ingredients to usefulness. The ability of a research team to make changes along the way depends on whether they see and understand the trends early enough. The important factors determining CSR success are not sample size or repetition, but research transparency and the volume of critical thinking done during the project. Act Small CSR exists because companies are big. The complexities that are introduced when groups enlarge encumber simple activities like listening, thinking and doing. But these are the activities that create value and wealth. To make them simple again, build a great CSR process to do the basic, smart things that entrepreneurs are forced to do. Its Never the Data If you ask How are we doing and what should we do better? tomorrow, the answers that you get will be different than the answers you got yesterday. The most important ingredient to CSR is the action that you take with what you learn, and the ability of the customer to see and feel value from those actions. Marian Singer is a partner at FiveTwelve Group, Ltd. , a research and consulting firm that works to improve way that businesses, investors and member organizations listen to their customers and markets and how they act on what they learn. www. fivetwelvegroup. com http://www. industryweek. com/companies-amp-executives/what-makes-customer-satisfaction-research-useful Customer Satisfaction Survey By F. John Reh We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them. When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers. How You Ask Whether Customers Are Satisfied There are many ways to ask your customers whether or not they are satisfied with your company, your products, and the service they received. You can ask them: Face-to-face As they are about to walk out of your store or office, ask them. Call them on the phone If you have their phone number, and their permission, you can call them after their visit and ask how satisfied they are. Mail them a questionnaire This technique has been used for a long time. The results are predictable. Email them a customer satisfaction survey Be careful to not violate Spam laws Email them an invitation to take a customer satisfaction survey When To Conduct A Customer Satisfaction Survey The best time to conduct a customer satisfaction survey is when the experience is fresh in their minds. If you wait to conduct a survey, the customers response may be less accurate. He may have forgotten some of the details. She may answer about a later event. He may color his answers because of confusion with other visits. She may confuse you with some other company. What To Ask In A Customer Satisfaction Survey There is a school of thought that you only need to ask a single question in a customer satisfaction survey. That question is, will you buy from me again? While it is tempting to reduce your customer satisfaction survey to this supposed essence, you miss a lot of valuable information and you can be easily misled. It is too easy for a customer to answer yes to the will you buy from me again? , whether they mean it or not. You want to ask other questions in a customer satisfaction survey to get closer to the expected behavior and to collect information about what to change and what to keep doing. By all means ask the basic customer satisfaction questions: How satisfied are you with the purchase you made (of a product or service) How satisfied are you with the service you received? How satisfied are you with our company overall? And ask the customer loyalty questions How likely are you to buy from us again? How likely are you to recommend our product/service to others How likely are you to recommend our company to others. Also ask what the customer liked and didnt like about the product, your service, and your company. How Often Should You Conduct A Customer Satisfaction Survey The best answer is often enough to get the most information, but not so often as to upset the customer. In real terms, the frequency with which you conduct a customer satisfaction survey depends on the frequency with which you interact with your customers. My state renews drivers licenses for five-year periods. It would be silly for them to ask me each year what I thought of my last renewal experience. Conversely, if I survey the commuters on my rapid transit system once a year, I will miss important changes in their attitudes that may be driven by seasonal events. What To Do With Answers From A Customer Satisfaction Survey Regardless of how I ask my customers for their feedback, what I ask them in the customer satisfaction survey, and when I survey them, the most important part of the customer satisfaction survey is what I do with their answers. Yes, I need to compile the answers from different customers. I need to look for trends. I should look for differences by region and/or product. However, I most need to act on the information I get from my customers though the survey. I need to fix the things the customers have complained about. I need to investigate their suggestions. I need to improve my company and product in those areas the mean the most to the most of my customers. I need to not change those things that they like. Most importantly I need to give them feedback that their answers were appreciated and are being acted upon. That feedback can be individual responses to the customers if appropriate, or it can simply be fixing the things that they tell you need to be fixed. Whats Next in Customer Satisfaction Surveys?
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